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Our Story


We are Ann and Frances, 
a mother / daughter creative team who unexpectantly found themselves launching a sustainable fashion label in a global pandemic. 

Born out of the summer of 2020 and bubbled up together in South West London, we started experimenting with tie-dye, crafting presents for friends and family we hoped to see after months spent apart. Ann brought down her box of old teaching supplies - dyes, old spoons, pots and buckets while Frances dug out some vintage tops and old dresses from the back of the wardrobe. With no real ambition other than to pass the time, just over a year later we find ourselves with an organic supplier, two full collections, a UK stockist and pieces shipped all over the world.

 

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Ann is enjoying a long career as a textile artist, print maker, hand dyer and former teacher of painting and drawing at the Royal School of Needlework while daughter, Frances is a professional classical musician, opera singer, piano teacher and keen dyer in training, currently living in North London.

 

 

Kingsgate Primary School, West Hampstead 1991 - The first tie dye success ! 

Ann offered to help Frances and her class mates make a tie-dye quilt as a leaving present for the head mistress, entered it into a national quilt making competition and it took 1st Prize!
The class named the quilt - 

‘Be Happy Mrs Rust’